Photographers are in abundance today but great photographers are as hard to find as great artists.
When you shoot your collection it’s not as easy as any photographer will do. The world has a list of the all-time best fashion photographers and for good reason. Great works will capture the vibrance of the pieces, hint at a personality and soul of the model wearing your piece and tie your attention in through emotion.
Your lookbook should tell a story – but don’t take it so far so as to be just garish.
See how Elie Saab creates a story you want to be a part of in his every collection. He creates a lifestyle not just a brand.