Estée Lauder’s Amber Mystique appeals to the specific tastes of the Middle East consumer, a true connoisseur of fragrance luxury who uses scent to convey status, personal signature and good taste. “We returned to the elements which were the foundation of Wood Mystique’s success, including a consistent focus on the finest, most precious perfumery materials, especially those indigenous to the region,” stated Karyn Khoury, Senior Vice President, Corporate Fragrance Development Worldwide, The Estée Lauder Companies Inc. “We combined our understanding of the important, multi-faceted role of fragrance in the Middle East, especially its role as a symbol of wealth and luxury, and our contin
ued fascination with the richness of Middle Eastern culture. This combination of inspiration led us to express our fragrance creativity in a new, compelling yet very regionally-inspired scent.”
“The hallmark ingredients of this magnificent fragrance, include warm, sultry and mysterious amber, lavish Taif rose NP®and exotic oud wood… Amber Mystique begins with glossy black currant and raspberry nectar. Elegant pink pepper then brings a vibrant spicy freshness which dances with sensual ylang-ylang.. Radiant Bulgarian rose intertwines with Middle Eastern Taif rose NP® for an intricate impression of velvety rose richness… To complete the fragrance experience and further intensify its richness, opulence and extravagance, sultry tones of labdanum, sandalwood, supple leather, and bold, confident musk to provide a deep, mysterious finish.”
Amber Mystique will be available at selected Estée Lauder counters from July 2013 and for preview at Harrods from June 2013 for £115 RRP.
by Hafsa Issa-Salwe, Feature Editor for Beauty.