Haute Arabia were at the Barjis tea party in the Swarovski lounge celebrating Barjis’ new scarf diffusion line ”B. by Barjis” as well as viewing their collection from London Fashion week.
Seeing the collection in real life was very different from seeing it online as it accentuated the high quality of the luxurious fabrics used and we particularly adored the intricate attention to detail. Barjis uses swarovski crystals for many of her designs, therefore the event was held at the elegant swarovski lounge in Malborough street, London.
Barjis Chohan is the founder of the brand and her debut was in 2011 at Dubai Fashion Week. The brand won several awards including ”The Most Internationally Aware Entrepreneur in the UK, Shell Livewire” and ”1st runner up in Female Owned Business of the Year, UKTI”
Barjis told us that she created the new scarf diffusion line, in addition to her luxurious signature scarves, because she wanted her customers to have a more affordable range of products. Her future plans include launching more products for the diffusion line as well as showcasing her collections at London Fashion week again in September 2013.
A warm thanks to Barjis for making us so welcome and congratulations from Team Haute Arabia on another landmark step!