Style.com Arabia, the famous fashion cornerstone, launched for the first time this year a prestigious designer contest with Farfetch and the DDFC.
Dedicated to the Arab world fashion women ready-to-wear designers, the prize includes an important financial aid (over $250,000) for the winning designer, and marketing and PR counselling, in order for the winner to produce a capsule collection for Farfecth.com.
Meet 5 of the 10 finalists:
Amine Bendriouich from Morocco: we love his pop-culture inspirations, mixed to his Casablanca roots. His philosophy is to show “that coming from an Arab or African country, you can make it out there just with the power of your dreams and beliefs”. And his favorite designer is “God”.
Zayan the Label from UAE: we love her feminine touch to every creations, her romantic and precise sense of detail. Her philosophy is doing what makes you happy and have fun!
Rami Kadi from Lebanon: do we even need to say what we love about him? Myriam Fares’ favorite designer is a gem. We love his Arab signature visible on most of his collections, how he manages to mix tradition and innovation. His philosophy is all about thinking out of the box and uniqueness.
Reemami from UAE: we love her eclectic sense of style with various colorful and clever inspirations. Her brand’s distinctiveness makes her a strong contestant.
Matar from Bahrein: we love her “delicate blend of contradictions” and her color and texture addictions that she got from her childhood in the Middle East. Her philosophy is “fresh perspectives on femininity and that empower women through bold statement pieces”.
We’ll introduce you the 5 other finalists next week.
We cannot wait for Fall 2015 to see which talent will win!