In the last few decades, there has been many technological advancement across many industries, including food, healthcare, sports and fashion. These advancements are unstoppable and have changed the way we do and see things. In the world of fashion, advancements include digital printing and sustainability of the fabrics used in making garments.
Recently, we have been introduced to yet another advancement. Ahmad Ghanem, 22 and his team of experts have been building their company Veil for two years, inventing what is known as the world’s first climate adaptive hijabs called Cool Dry.
Travelling across America to source the best fabric for the hijabs, they finally develop a fabric that is waterproof, wrinkle proof, sweat-wicking and even keeps the wearer up to 7- 100F cooler in the heat. They have started a highly successful Kickstarter campaign. With less than three days till the end of the campaign, they have already raised an astounding $34,000, which has surpassed the original $5,00 goal.
Haute Arabia sat down with Ahmad to ask him some questions about Veil and the Cool Dry Hijabs.
What inspired you to develop the Cool Dry Hijabs?
We noticed the advancement in technical clothing with companies such as Nike, Adidas, Under Armour, etc., and wondered why it wasn’t being incorporated into Islamic wear. So we took it upon ourselves to make it happen.
Can you let us know a bit more on the development of the hijab, from the selection of the material to the team?
For the past year and a half, it has been an all about researching manufacturers across the US to help us bring the best possible product to life. Our textile mill specialises in technical and performance based fabrics, and their motto matches ours. The overall process and work that went into the development was tough and time-consuming, but I’m happy to finally see it rolling.
What advice do you have for young entrepreneurs?
I would just advise them to simply follow their passion and connect to what they are doing. It is not always about the money, but rather, making a change in areas that you believe needs to be changed. A big part of Veil is to make a global statement about the hijab.
The Cool Dry hijab has received a great response all over the world, how were you able to gain such attention, aside from the fact that it is an innovative product?
We built a solid team of connections to get the initial word out. As we started getting more attention, more news sources started to contact us, and that really made our project jump off.
What is the future for Veil?
We have all our manufacturers in place, so our goal right now is to expand our brand globally and bring as much to the table as we can. Our mission is to continue to innovate, revolutionise, and change the way people see the hijab.
Hijab is a very misunderstood concept in today’s society. Most people think it’s oppressive. However, if you went around and asked the women who wear it how they actually feel about it, they’ll probably all tell you that it is part of them and what they stand for. It’s such a beautiful concept. When I came up with the idea for Veil, I felt like it was my responsibility to actually make it happen. Technology in apparel is up and coming and there’s no reason our women shouldn’t be exposed to it as well. It’s different, but I’m excited to see where it goes. I want my brand to inspire and encourage women who wear the hijab to go out and break barriers, whether it’s becoming more active or making a difference in the world. Their strength and perseverance is what drives the passion at Veil.
We, at Haute Arabia cannot wait to see the Cool Dry hijabs in the shops, and look forward to what Veil will be doing in the future.