Born in 1986 & 1990 respectively, Hanan and Hessa Ozair the young Emirati design entrepreneurs behind the Dubai based independent fashion brand, POSE/ARAZZI, have always had a vision of fashion being their career destination. Having been raised in Dubai the Middle East’s most cosmopolitan and culturally diverse city, allowed Hanan and Hessa to appreciate fashion from many different standpoints, as well as realise what they wanted for a fashion brand in a city that boasts style and class at almost every corner.
Having learnt their business acumen in the University of Dubai, both graduating with a Bachelor of Business Management; channelling their creative energies and ideas into an independent fashion label was a natural step forthese women.
Ambitious to deepen their knowledge and area of expertise, both ladies enrolled in courses from the prestigious and world renowned London College of Fashion. As well as gaining insight from fashion industry experts, the designers expand their knowledge, as well as their inspirations, through simple daily activities and surrounding the selves amongst creatives and contemporaries who enrich and inspire them.Transforming their innate love for fashion, design and details into an inspiring, independent fashion brand is Hanan’s and Hessa’s destiny.
Launched in 2014, POSE/ARAZZI is a crafted fashion brand that understands the difference between fashion and style. Cementing a strong vision since its inception, this Dubai based independent fashion label presents an aesthetic that offers timeless designs without compromising a strong creative message.
Drawing inspirations from art, architecture, the environment and subcultures of the aforementioned, POSE/ARAZZI simultaneously combines design aspects from east and west while leading a unique brand message through its use of shapes, fabrics and details.
Breaking the mold with their inimitable strategy, POSE/ARAZZI creates ready to wear collections as well as bespoke, made to measure creations for its elite fashion conscious clients.
An approach that aims to maintain exceptionally high standards of craftsmanship and quality, the brand focuses on its unique offering of limited edition pieces of each design.
Understanding the uniqueness of a creation and offering a client an exclusive range of designs, POSE/ARAZZI takes pride in producing only five limited edition pieces of each design to ensure that the use of exceptional fabrics, trimmings and details, as well as their creative design process, is maintained at the highest standard.
Another sign of their creativity is in the brand’s name: POSE/ARAZZI. A unique moniker that combines the concept of posing and presenting a fashionable offering to an endless stream of flashing light bulbs; it reflects the brand’s elite clients and their desire to showcase head turning style.
Not only is the Dubai based brand focused on designing pieces that feature ethereal details, luxury fabrics, as well as quality craftsmanship; POSE/ARAZZI crafted masterpieces aim to empower those who wear the designs by allowing the individuals to embrace their own unique characters and personalities, and display them through their own style.
Individuality and uniqueness, in both design and service, are elements at the core of this brand.
the brand aesthetic:
• Sparse emptiness.
• Monochromatic black on white.
• The predominance of white space.
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