60 seconds with Amo

Who or what inspired you to start AMO?  “AMO means in Italian I love and it’s because of love that it all started. As a professional horse back rider and trainer, during an international competition in Syria, I met a wonderful Egyptian man, Diaa, with whom I got married in 2009 and today is my first fan and main supporter. As an Italian woman living in Saudi Arabia, I experienced a new life style and I had some problems to find on the market Abayas and cover-ups that could fit my busy schedule and be comfortable throughout all my daily activities. Being Italian and … Continue reading 60 seconds with Amo

Individuality and uniqueness..60 seconds with Pose/Arazzi!

DESIGNERS BIO: Born  in  1986  &  1990  respectively,  Hanan  and  Hessa  Ozair the  young  Emirati  design entrepreneurs behind the Dubai based independent fashion brand, POSE/ARAZZI, have always had a vision of fashion being their career destination. Having  been  raised  in  Dubai the  Middle  East’s  most  cosmopolitan  and  culturally diverse  city,  allowed  Hanan  and  Hessa  to  appreciate  fashion  from  many  different standpoints, as well as realise what they wanted for a fashion brand in a city that boasts style and class at almost every corner. Having learnt their business acumen in the University of Dubai, both graduating with a Bachelor of … Continue reading Individuality and uniqueness..60 seconds with Pose/Arazzi!

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60 Seconds with Luxury Lifestyle Blogger Elrico Bellinghan, The Editor of Luxo

If you want to understand what it means to be committed to one’s passion, then look no further than this week’s 60 seconds with Elrico Bellinghan.  This dedicated fashion stylist loves fashion so much that he runs not one, but two high end fashion … Continue reading 60 Seconds with Luxury Lifestyle Blogger Elrico Bellinghan, The Editor of Luxo